When I first wrote this post praising Weber Shandwick Dallas for their amazing social media and PR departments, my only reason behind it was to show that there are some great relationships between mom bloggers and PR people. I was a bit surprised by the number of emails and tweets etc that I got in response. Some of you wanted to tell me all about the wonderful PR companies you have worked with. A few wanted to share horror stories. One person called me a sell out for “giving it away for free” just because someone asked me to share my thoughts with them. (Dude, didn’t you read the post. I got a freakin’ donut!)
I am not going to say I don’t like to get free things and tell you all about it. (I will tell you right up front I have a not so flattering nickname when it comes to my adoration of getting products to review.) I am not saying I don’t want to be invited on blogger trips. (For the record, I have never gone on one.) I think those things are fabulous and a great marketing tool! I mean, come on, let’s be real about it. It works. But I didn’t write it to get on some “good list” that must be floating around out there. (Is it? Am I on it? Ha!) I wrote it because I figured something out.
Marketing to Moms can be done and done well when both parties respect each other.
I have spent hours talking to some of the people I have worked with about what they need from mom bloggers and what they are trying to achieve with some of their promotions. That was the key for me. Now? When I am asked to promote, review, or sample a product or service one of my first questions is “What does your client want to know?” Do they want to know if I like their product? If I would use their product? If I would recommend the product but have no use for it myself? If the product is total crap and they need to rework everything? Do they really want the truth? Yes, there are some out there that just want a mention. Some–most– truly want to know what you thought about the product–good or bad. And some are just trying to get the word out and don’t care what you do with it. (Not that I have found many sincere ones that fall into that category.)
But in all seriousness, I loved reading about the relationships that mom bloggers have been able to form with some PR reps. It is way more refreshing than reading about the horror stories. Liz of This Full House (and my own blogging idol) wrote a post about my post about her post. (Did you get that?)
I thought that I would follow in her footsteps and write a post like that as well.
Then I thought I would do something a bit different. (So she won’t accuse me of stalking and stuff.)
I want to hear about the PR companies that YOU enjoy working with. Do me a favor? I want you to do two things.
First, the next time you hear from them, thank them. Tell them you appreciate what they do. Can you imagine how rarely they hear the words “Thank you” or “I appreciate you” or just “You’re doing a great job!”? Tell them.
Then, leave in the comments a PR firm you enjoy working with (and why) so that they can get the kudos they deserve.
At the end of the week, I will do one huge round-up of all of the PR firms getting praise and linking back to the blogger who praised them. Let’s show the good ones some love. (Maybe it will help those who don’t get it to step up.)